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Finding the Better Version of Yourself (with the new Experimentation Accelerator)
Here’s a small miracle of modern life that seems to go unnoticed: you can argue less and learn more. The Journey Optimizer Experimentation Accelerator is a place where your hunches go to live or die with dignity. It sits between Adobe Journey Optimizer and Adobe Target, and it keeps score without losing its temper. The…
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Talking to Machines About Your Customers
Once upon a time (yesterday), analysts were like monks, hunched over glowing screens, stitching together fragments of data with the devotion of medieval scribes. Praying to the deific SQL and Python. And then, like a trickster out of nowhere, came the AI Assistant for Adobe Customer Journey Analytics.
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The Definitive Adobe Experience Cloud Reference Guide
And so, here you are, armed with dashboards, drowning in segments, worshipping at the divine altar of personalization while quietly hoping that someone, somewhere, actually converts and justifies all this effort, time, and expense.
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Synthetic Truth: Building an AI to Detect AI…
Let me tell you about a time traveler named Morty who woke up one morning and couldn’t tell if the pancakes on his plate were real. They smelled like pancakes. They tasted like pancakes. They even had perfectly symmetrical blueberries, as if they were grown in a lab by a scientist with severe spherical OCD.…
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Why Marketo Is Still the Best Damn Marketing Automation Platform
Why Marketo Is Still the Best Damn Marketing Automation Platform About a decade ago, maybe more, I met a marketer who said they loved their job. They were probably a liar, or a sociopath.
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B2X: Welcome to the (in)Human Vending Machine
Adobe used to make software for artists. You know, folks with paint on their jeans and questionable posture. But now they make software for businesses. They’re B2B now. Which is cute. Akin to calling a Rube Goldberg machine a “sandwich presser.” But that’s not the whole picture, is it? Nope. No sir. Enter B2X…
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How to Design Profiles for Journey Optimizer from Day One
Hello, confused marketing technologist. You’re sitting in your Steelcase chair, sipping mediocre coffee, wondering why your expensive, glittering Adobe Journey Optimizer (AJO) won’t send emails to people who definitely, absolutely exist in your system. You checked twice. Three times.
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♫ | TV on the Radio: Trouble
Let me tell you something… We’re all in trouble. You, me, the girl reading this over your shoulder, the people who run the banks, and the people who sleep under bridges. Trouble is the baseline. The floor we walk on, the foundation of day to day. The air we choke down with a third cup…
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The Em Dash is a Narc Now—Thanks a Lot, ChatGPT
So this is how it ends—not with a bang, but with a stylistic fingerprint. There was a time, long ago (2022 maybe), when I could dash my way through a sentence and no one batted an eye. I had alt-0151 on speed dial. It was my thing. Yours too, maybe. You knew what I meant…
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A Crystal Ball View of Adobe B2B Marketing
Notes from the 2025 Adobe Summit, which I did not attend. In the year 2025, Adobe—bless their silicon, subscription-obsessed souls—decided that B2B marketing wasn’t just a cosmic accident after all. They’ve doubled down, tripled up, and road mapped a brave new Marketo Engage and Adobe Journey Optimizer (B2B Edition). We live in an audacious epoch…
These days I spend most of my time working with the fine folks @ Blue Acorn iCi as an Enterprise Adobe Solution Consultant. We do cool things.
