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How to Make Marketing AI Less Creepy
Hey: Machines are watching us. Not just any machines—friendly, well-dressed machines in head-to-toe Thom Browne, existing in the Adobe Experience Platform, smiling virtual smiles with every event stream and thoughtfully nodding at every behavioral segment joined.
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The Machines Remember: Best Features of AJO
Adobe Journey Optimizer is a powerful tool. No doubt about it. But here’s the rub: people keep trying to use it for things it was never designed to do.
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♫ | Fust: Open Water
“Open Water” by Fust came at me unexpectedly, 2 years after it was released. But it quickly settled into my bones and forced repeated listens. It’s the kind of melody I wished I’d stumbled upon…
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AEP is an Empty Box
Adobe Experience Platform (AEP) is an empty box. It can do NOTHING on its own. It’s a beautifully packaged, high-tech, stunningly advanced box. But still, just an empty box.
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♫ | Genesis: Seconds Out
It’s 1977 in Paris, the air thick with rain and the smell of wine souring the gutters. Genesis is onstage, tearing sound out of silence like the only way out is through.
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AJO is NOT a Marketing Automation Platform
Let’s get one thing straight: Adobe Journey Optimizer (AJO) is NOT a marketing automation platform. It’s not here to do your dirty work, sending out emails by the thousands and pretending like that’s personalization. It’s something else entirely. Something stranger.
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Marketing in the Time of Mechanical Empathy
Listen up, amigos. We got a problem. A pistol of a conundrum. The big brass of marketing – that fancy department that used to slap together words and pictures to sell things – is rather stuck in a rut.
These days I spend most of my time working with the fine folks @ Blue Acorn iCi as an Enterprise Adobe Solution Consultant. We do cool things.
